Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has earned the third spot on the Ad Age Best Places to Work 2024 list. For the first time this year, in addition to the usual overall ranked listings, Goodway Group has received the distinction of being listed among the top companies for the eastern region and digital agency categories. The evaluation process included an in-depth analysis of company policies, programs and benefits with a significant emphasis on employee feedback, highlighting the importance of employee perspective in the ranking.
Central to Goodways philosophy is a culture of accountability and continual innovation. In their work every day, Goodway employees live out the companys core values, which include empathy for clients, a commitment to excellence and a focus on personal and professional growth. The company champions employee wellness and development, offering monthly breaks from internal meetings for personal development activities such as live learning sessions and a variety of self-paced learning resources. Additionally, Goodway actively monitors employee engagement and team health, adapting and evolving based on feedback. This is further enhanced by the Goodway Council, a peer-nominated group that provides a direct channel for employee input, ensuring the company remains responsive to talent needs.
As an award-winning remote workplace built on innovation, weve structured Goodway to nurture it from the inside out, said Kandi Gongora, Chief Transformation and People Officer at Goodway Group. By fostering employee well-being and personal growth opportunities, we empower our team to fully focus their talents on driving better business outcomes for our clients. Our people-first mentality creates an uplifting infinity loop that leads to both engaged employees and happy clients and enables us to push boundaries in a fast-moving industry. Making Ad Ages Best Places To Work for the fourth straight year tells us our internal culture already stands apart and it motivates us to keep elevating our employee experience ever higher.
In addition to Goodway Groups inclusion on Ad Ages Best Places to Work 2024 list, the agency has also been recognized for Newsweeks 2023 Top 100 Most Loved Workplaces list and Googles 2023 Premier Partner of the Year for Workplace Excellence. Goodway Group was also featured on the Inc. Best Workplaces 2023 list among the top American companies that have excelled at creating exceptional workplaces and company culture.
Ad Age Best Places to Work 2024 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of an unsettled economy, changing media market and a continued tight talent pool. The winners top companies with 200 or fewer employees and top companies with more than 200 employees reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.
The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work, said Dan Peres, president and editor-in-chief of Ad Age. Companies will face more challenges in the new year against an uncertain economy, but winning workplaces know that taking care of employees drives business success.
Ad Age produced Best Places to Work 2024 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
About Goodway Group
Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the U.K. Our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear Ad Age Best Places to Work, AdExchangers Best Use of Technology by an Agency Award and three MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at Goodwaygroup.com.
Kite Hill PR for Goodway Group
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